Handsome golfer chick wears handsome golf-themed watch. That pretty much sums up the story. But as a favor to Tag Heuer I will clarify a bit more. The famous Swiss brand just announced a new deal with well-known female golfer Suzan Pettersen to be the brand’s newest ambassador. This means that Pettersen will be seen wearing Tag Heuer watches, will pose for advertising shoots (as seen here), and will be disciplined for publicly wearing other watches! The Norwegian golfer is listed as one of the top female golfers in the world and is mainstay on the LPGA circuit.
For many years Tag Heuer has worked closely with golfers. As their deal with Tiger Woods went sour – due to Tiger’s image going sour, Tag Heuer needed to find new golfers to work with. This time, a woman golfer to help advocate for the brand’s handsome sport themed jewelry watches for women. Seen here on Petteren’s wrist is a Tag Heuer Link Chronograph with Diamonds lady’s model. It also has a mother-of-pearl dial and a Swiss quartz movement. The steel cased Link watch has a diamond bezel, with diamond hour indicators. Suzann will also be seen in upcoming ads wearing a Lady Aquaracer in steel and gold. Ad campaigns like this draw notice from both men and women – and Tag Heuer of course has both male and female versions of the watches that Pettersen will be modeling.
By Ariel Adams
