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Bad Taste Alert: Dartz Rolls in Ecstasy

November 29, 2010
By James

Our old friends at Dartz, the over-the-top Russian luxury SUV maker and marketer of extremely odd ideas in automotive design, is not known for its restraint. Having wrung the last gasp of publicity out of the Monaco Red Diamond whale penis leather imbroglio, they’ve now set their sights on a new project which is bound to attract the ire of Rolls-Royce. As part of a modification package for the Phantom, Dartz has replaced the marque’s storied Spirit of Ecstasy hood ornament with one of their own, dubbed the Spirit of Xtasy. Depicting a couple engaged in sexual relations, it originated as Dartz’s takeoff of the iconic gold Oscar statue.

An amusing joke to be sure, as no doubt the attraction for certain Rolls owners is decidedly sexual. Even more amusing, the male figure bears a very close resemblance to dotty Dartz founder Leonard F. Yankelovich (here’s a video link that is neither safe for work or the mind for comparison – do not click). Navigate around Dartz’s sprawling website for a spell – they’re into to everything from vodka to bulletproof glass – and you’ll come across what might have been the inspiration for the cheeky ornament: several NSFW images of Yankelovich cavorting with naked women, though thankfully he at least manages to keep most of his clothes on.

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  • http://www.luxurious.ly/dartzs-racy-take-on-rolls-spirit-of-ecstasy/ Dartz’s Racy Take on Rolls’ ‘Spirit of Ecstasy’ | LUXURIOUSLY | experience the life of luxury

    [...] famous mascot, the Spirit of Ecstasy. The Dartz version, which is gold plated, is dubbed the Spirit of Xtasy and features a copulating couple, the male member of which bears a striking resemblance to nutty [...]

  • http://luxuryfeed.com/2010/dartzs-racy-take-on-rolls-spirit-of-ecstasy/ Dartz’s Racy Take on Rolls’ ‘Spirit of Ecstasy’ | Luxury Feed

    [...] famous mascot, the Spirit of Ecstasy. The Dartz version, which is gold plated, is dubbed the Spirit of Xtasy and features a copulating couple, the male member of which bears a striking resemblance to nutty [...]

  • http://blog.jameslist.com/2011/celebrate-the-spirit-of-ecstasy-with-warhol/ Celebrate the Spirit of Ecstasy with Warhol | James Spotting

    [...] of Ecstasy, designed by Charles Robinson Sykes in 1911. While some renegades like the gang at Dartz have their own ideas about the famous “Flying Lady”, the British marque kicked off its commemoration with a stately parade of Rollses from the last [...]

  • http://blog.jameslist.com/2011/dartz-does-it-again-%e2%80%9cladies-only%e2%80%9d-prombron-kapsula-coupe/ Dartz Does It Again: “Ladies Only” Prombron Kapsula Coupe | James Spotting

    [...] snake, crocodile and whale – but no foreskins. Yankelovich, famed for his naughty take on Rolls-Royce’s Spirit of Ecstasy among other exploits, is also throwing in a few extras for the ladies: a luxury vibrator designed [...]



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