Aston Martin is planning on expanding their customization services, allowing clients to build individual cars from scratch.
At the launch of the new Cygnet and DB9 UB-2010 at the Geneva Motor Show, Aston Martin design director, Marek Reichman, revealed he would like to offer comprehensive personalisation of their vehicles. “There is much more choice in the world,” Reichman said, “so our cars need to be much more personal.”
They will put together a team of specialist engineers and designers, mainly those who worked on the One-77. He said of the supercar: “It is built around a stationary chassis, not while it moves along a production line. This means that if we need to, we can swap shapes, interiors, engines or wheels without destroying the production process. It offers us infinite possibilities.”
They will be able to do everything from make a tailored interior to create a completely re-bodied cars sitting on Aston Martin mechanicals.
