Staying in the limelight: Rolex Milgauss – Pro-Hunter
Few brands enjoy such strong recognition like Rolex, which is not news to anyone. One of the the flip sides of that coin is how dividing Rolex is, as both a company and a straight-up phenomenon, in the watch world. For every Rolex lover, you will probably find someone who thinks that buying a Rolex is just a superficial way of showing your perceived success in the world. How delightful then to see that even within the community, there are things that seem to divide the Rolex fans into groups of love and hate. As mentioned back in August, UK watch customizer Pro-Hunter has causing quite a lot of fuzz in the watch world, with their modifications of classic Rolex models going for a premium.
The verdict? Some feel that it’s heresy to modify such classics. Some feel that the updated more contemporary PVD-ish look of some of the watches is just an added bonus, underlining Rolex’s heritage as a maker of real, no nonsense tool watches. What do I think? Quite frankly (and this is assuming I had the money just waiting to be spent), I’m not enough of a Rolex purist to outright claim that the watches are ruined by the treatment. Add the fact how weak I am for the black watch trend (note that in the current line of Pro-Hunters, DLC is used rather than PVD), I think we got ourselves a winner.
The latest addition in the Pro-Hunter collection is the unsung hero of the Rolex family, the Milgauss. Originally conceived as a watch for people working in industries with strong electromagnetic fields back in 1954, the Milgauss was reintroduced at BaselWorld a couple of years ago and has quickly grown to become one of the most sought after Rolexes of today.
Since James is always trying to bring you the most talked about, exclusive toys on the planet, even how divisive they might be, there are a number of Pro-Hunters for sale by BJS Online available right here on JamesList. Still not convinced? Luckily, BJS has two more, let’s say, timeless models for those of us with a soft spot for iconic 1960s heroes…
For sale on JamesList.com
2,100 €
3,900 €
3,500 €
The Rolex Milgauss has a unique dial and hands.
I like it. In recent times I’ve come to like the rectangular hour markers to the circular on my Rolex GMT Master II. They are similar to Omega’s Planet Ocean model. Rolex is all about tradition, but there is no reason why they cannot produce some ‘trendy’ kind of styles.
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